Mother’s Day is this Sunday and restaurants everywhere will fill with families celebrating mom. In fact, almost half of all Americans will dine out on this holiday. To stay ahead of the competition, as well as the crowd, consider these ideas when serving Mother’s day customers.
For families with children, offer many options for your diners. Remember that Mother’s Day tends to be a family outing as opposed to a date night, so meals catered towards children should be on your menu. For mom, plan something special. According to the National Restaurant Association, moms splurge on Mother’s Day. The most frequently ordered dinner is seafood. In addition, since Mother’s Day always falls on a Sunday, many will celebrate with brunch after church. Add to your breakfast or lunch menu specials including stuffed French toast, steak or crab cakes. Moms will certainly be more willing to indulge in these items during her special day. Offer take-out options as well. Many families may want to enjoy time together at home without having to cook.
To entice customers to your restaurant to celebrate, offer deals and specials. Often, restaurants will promote Mother’s Day with a discount for mom. Restaurants can also attract customers by offering a free desert or add-on item for moms. Try a creative approach by offering not just delicious food, but give each mom a flower such as a carnation as a thank you for coming. To ensure your Mother’s Day customers will return again, give mom a coupon for her next visit. A coupon is a great way to show your appreciations while retaining loyalty to your restaurant.
Mother’s Day is a day families love to get together and eat. This year, celebrate mom with great specials, discounts or offers at your restaurant. Offer mom delicious food for all meals and give her an option for splurging. Whether you say “thank you for being a mom” or offer a discount, be sure to show moms everywhere that you care on Mother’s Day.