Posts

Lansing Show

Lansing Show- Van Eerden Fall Food Show 2017

Van Eerden hosted their fourth food show of the year, the Lansing Show, at the Lansing Center on Tuesday, August 22nd. The show highlighted various products from dozens of vendors which allowed customers from all over the state to see the latest and greatest items. With the utilization of great conversations and fantastic technology, this show might have been the greatest show yet!

As usual, preparation for the Lansing Show started months in advance, as soon as the previous show closed up. The marketing team planned various decisions, such as location, theme and layout far ahead of time. Next, the Van Eerden team choose new items, hot deals and showcased items. Finally, they booked hotel rooms and Van Eerden employees and vendors started to arrive to set up. The day before the show included lots of hustle and bustle as final preparations finished up.

The Lansing Show

Doors opened to vendors and employees at 6am to start preparing the food they decided to serve. As the doors opened to customers at 9am,  the scent of fresh bacon, hot cookies, seared lamb filled the food show hall. Vendors had a plethora of food available to sample. There was something to taste for everyone of any diet.

With the assistance of the MealTicket software, the show provided more opportunity than ever. Vendors could check-in customers, order samples, book cases on the spot and show great deals on a handheld ipad. This made the show more interactive than ever and vendors and customers alike enjoyed the

opportunity. By the end of the day, the Lansing Show had more check-ins and cases booked than any show before it.

At the end of the day, customers, employees and vendors feel exhausted but excited at the same time. Each individual left the show with a success, be it cases booked, a great deal, or a profit earned. As Van Eerden employees packed up, they could only image the success they can create at the next food show.

going green food

Going Green for Earth Day

From the beginning, Van Eerden emphasized fresh food, launching as a fresh produce market. As time passed, we’ve widened our scope and gained customers along the way. Now, almost 100 years later, we offer thousands of food products, different kitchen cleaning supplies and various tableware products. Although our range of products has vastly expanded, we still offer a fresh approach. Earth Day is Saturday, April 22nd, to celebrate; we are sharing how we are going green.

Going Green with PROACT

Our vendor partner, PROACT, offers our customers superior and sustainable produce. Founded in 1991, PROACT, or “Product Regional Operators Advancing Cooperative Trade”, has spread throughout the nation servicing coast-to-coast distribution. With measured and monitored success, PROACT commits themselves to the success of over 50 customers, Van Eerden included.

PROACT’s ethics align with the Van Eerden fresh approach, especially the Greener Fields Together division. Greener Fields Together, a program created and operated by PROACT, focuses on two goals. They strive to implement sustainability practices to improve environmental impact as well as ensure the availability and safety of produce. Sound like something Van Eerden would capitalize on? Absolutely. Greener Fields Together has developed many initiatives to ensure that they meet their goals as an organization. They continuously improve impact areas whenever and wherever possible, including the growing, handling and distribution of produce. In addition, their strive for sustainability pushes local produce production which in return creates fresher products, benefiting Van Eerden and our customers alike.

Going Green with the Greener Business Bureau

For over a year now, we have been members of the Greener Business Bureau. The Greener Business Bureau, is a national organization aimed to empower businesses to contribute to a greener world. To become certified, we had to adhere to many qualifications. These qualifications include purchasing paper products from recycled materials and using lighting with occupancy sensors. In addition, our transportation department has many sustainable logistical practices. We love our planet and want to see it flourish. Becoming a member for the Greener Business Bureau has helped us reach this goal.

Almost a century later, Grand Rapids is still the home of Van Eerden Foodservice, and while both the city and the company have expanded, we have stayed true to the fresh approach concept. With the help of Greener Fields Together and the Greener Business Bureau, we commit to improving sustainability and the wellness of our planet. We stand behind our fresh approach and gladly provide you with the most sustainable produce, as well as office environment, in food service.

 

Grand Rapids Local First

Proud Member of Grand Rapids Local First!

We joyfully announce our membership to the Grand Rapids division of Local First! Since first starting as a produce food truck back in 1920, we have always prided ourselves on local. Now, nearly 100 years later, we continue this commitment with our customers. In addition to our nationally-known products, we offer a wide-variety of local and Michigan-made products, helping out many local businesses.

Local First in Grand Rapids

Joining Local First, we are taking initiative in supporting the local Grand Rapids community. By supporting local business, the economy will grow and flourish. Now as a proud member of Local First, we have more opportunities to support the West Michigan area. We have always been proud to call West Michigan home; we are now a proud member of Local First as well!

Please visit the Local First website to learn more about this organization and their efforts in the community.