In the first segment of the four-week “Trendy Tuesday” segment we will discuss clean eating. Clean eating combines transparency, organic foods, and nutrition into one. This trend focuses more on wholesome eating rather than dieting. While many consumers have different ideas and guidelines regarding clean eating, the general idea follows a healthy lifestyle.
Clean Eating Defined
Customers crave clean eating, meaning they look for minimally processed and nutrient rich foods. A major component of clean eating is transparency; customers want to know what exactly they are eating. Transparency begins with the growing and raising methods of the product. Next, the manufacturing process put in to the product. Last, the preparation of the dish. Put simply, transparency lets the customer know exactly what they eat from farm to table. Organic foods often add to transparency as customers know the product contains no artificial additives. In addition to whole foods, customers are concerned about nutrition now more than ever. The clean eating lifestyle uses a great deal of whole foods; fruits, vegetables, whole grains and proteins, to give consumers the nutrients they desire.
Clean Eating Foods
As clean eating grows in popularity, many whole foods and drinks are also appearing on menus across the nation. Many customers search for protein-rich whole grains or legumes to receive protein in non-animal products. These plant sources; such as quinoa, farro and black beans, provide customers with excellent nutrition and when cooked from raw, contain only the ingredient itself. Another popular clean eating food item is coconut. Coconut has mainstreamed the US market for a few years now. In addition to coconut water, milk and oil, items such as coconut flour and sugar have hit the market. For gut health, fermentation is all the rage in today’s market. Fermented foods including miso, kimchi, sauerkraut and other vegetables are showing up on menus everywhere.
Clean Eating on a Menu
Restaurants can easily incorporate these food trends into their menus. Adding grains to a salad, or making a black bean burger easily integrates these plants into your dishes. A great way to add coconut into your menu is through a drink. Adding coconut water to cocktails, or this year’s popular mocktail trend is a great way for customers to receive the many health benefits of coconut. In addition, consider adding fermented veggies to a shared plate or appetizer dish. Colorful fermented vegetables will also add a great visual appeal to a meat or cheese board.
Adding clean eating menu options to your restaurant will allow customers to follow food trends while sticking to their New Year’s resolutions. Stick with a transparent menu and train your wait staff on the ingredients in each dish. When possible, try to add organic or minimally processed ingredients to your restaurant’s grocery list. The more whole foods and clean foods used in your restaurant, the more customers will come back for more.