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Easter

Traditional Easter Meals

Every year, Americans gather around to celebrate the Easter holiday. Although the holiday itself is Christian, many non-Christian Americans participate in some type of celebration. In fact, an estimated 80% celebrate in some way, shape or form. Most commonly, families and friends get together around a table, 15% dine out as well. Whether they gather for a brunch after church or a large family dinner, make sure your restaurant is prepared.

Easter Brunch

Common among households with young children are Easter eggs. These eggs, usually decorated the week prior, make an easy breakfast item. In a restaurant setting, serve different types of eggs, and leave the decorated variety for decoration. A delicious way to serve eggs in spring-fashion is through asparagus or spring greens quiche. On the sweeter side of breakfast, try to incorporate eggs in French toast; a brunch classic.

Easter Dinner

Although served most commonly on Good Friday, hot cross buns are one of the most traditional holiday dishes. These sweet buns are filled with currants or raisins and topped with icing in the shape of a cross to symbolize

Jesus’ death. Another common bread served during the holiday is Italian Easter bread. Shaped as a wreath to symbolize the crown of thorns worn by Jesus; the Italians placed colored eggs on the outside and baked with the bread. Adding these breads to the menu is a way to serve traditional meals at your restaurant.

As a main dish, ham or lamb is the traditional meat of choice. The Hebrews always sacrificed a lamb. However, as they converted to Christianity, they continued celebrating with Lamb. As time passed and migration continued in the United States, eating lamb became less common. Slaughter occurred in the fall and with lack of refrigeration, curing of meat took place. The only meat available during this time was the cured ham, hence the new tradition.  Highlighting ham or lamb on a menu is a great way to attract customers to your restaurant.

Easter Dessert

Although nothing has developed throughout the years as a traditional Easter dessert, many sweet treats are common at the table. Many families eat cakes and pies, especially with fruity flavors since the holiday usually falls at the arrival of spring. Chocolate bunnies are ever popular in Easter baskets. Incorporating smaller versions of the bunnies as cake decorations is also a great way to include this Easter classic.

As Easter Sunday rolls around, think about adding traditional dishes to your menu. Customers will likely dine all throughout the day as brunch and dinner are both common meals. Whether you serve Easter bread or hot cross buns, lamb or ham; your restaurant patrons will surely enjoy the holiday.

Valentine's Day

2017 Valentine’s Day Trends

Valentine’s Day is quickly approaching and although not a national holiday, restaurants treat this day more special than most. Valentine’s Day is celebrated across the globe, with origination in Rome back in the 3rd Century. Although the legends of Valentine’s Day beginnings differ, today we have come to know February 14th as a day for lovers. Here in the United States, restaurants see this as a huge day for sales. The holiday is the second busiest day of the year in the restaurant business, only behind Mother’s Day.

Valentine’s Day Statistics

American’s spend $147 each year on Valentine’s Day, 7 million of that towards dining out. The average couple will spend $147 on February 14th. Singles spend money too. On this holiday single men on average $40 while single women spend an average of $71. This increase in dining from both couples and singles gives restaurants everywhere an extra $$$ on the bill than a usual night out. No matter the relationship status, Americans are willing to spend a few more dollars on this holiday than the average Tuesday. With such an increase in sales, restaurants must take note as to what customers want to eat.

Valentine’s Day Dining Trends

Remember also, Valentine’s Day is not just for couples anymore. “Galentine’s Day” and single’s parties are cause to celebrate as well. However, couples and singles celebrate different. AaronAllen and Associates state that couples would rather have an experience on Valentine’s Day than receive gifts. A great way to incorporate this preference is giving your customers an amazing night at a restaurant. Fill their dining out experience with great service and food. Couples gravitate towards ethnic foods like Italian, French and Spanish cuisines. However, cuisine is not always the deciding factor on where to eat. 42% of diners will choose their favorite restaurant to celebrate this special day. Singles however, tend to order take-out or delivery. Eater states that  pizza, wings and egg rolls dominate their orders. Do not forget about dessert. Chocolate reigns supreme on Valentine’s Day as 50% of consumers prefer some sort of cocoa treat as dessert.

This February 14th, take both singles and couples into consideration when planning your restaurant menu. Remember to incorporate a great experience for those who dine in and a carry-out option for those eating at home. As diners flock to restaurants this year, remember your customer’s needs and you will have a very successful Valentine’s Day.