Valentine’s Day is quickly approaching and although not a national holiday, restaurants treat this day more special than most. Valentine’s Day is celebrated across the globe, with origination in Rome back in the 3rd Century. Although the legends of Valentine’s Day beginnings differ, today we have come to know February 14th as a day for lovers. Here in the United States, restaurants see this as a huge day for sales. The holiday is the second busiest day of the year in the restaurant business, only behind Mother’s Day.
Valentine’s Day Statistics
American’s spend $147 each year on Valentine’s Day, 7 million of that towards dining out. The average couple will spend $147 on February 14th. Singles spend money too. On this holiday single men on average $40 while single women spend an average of $71. This increase in dining from both couples and singles gives restaurants everywhere an extra $$$ on the bill than a usual night out. No matter the relationship status, Americans are willing to spend a few more dollars on this holiday than the average Tuesday. With such an increase in sales, restaurants must take note as to what customers want to eat.
Valentine’s Day Dining Trends
Remember also, Valentine’s Day is not just for couples anymore. “Galentine’s Day” and single’s parties are cause to celebrate as well. However, couples and singles celebrate different. AaronAllen and Associates state that couples would rather have an experience on Valentine’s Day than receive gifts. A great way to incorporate this preference is giving your customers an amazing night at a restaurant. Fill their dining out experience with great service and food. Couples gravitate towards ethnic foods like Italian, French and Spanish cuisines. However, cuisine is not always the deciding factor on where to eat. 42% of diners will choose their favorite restaurant to celebrate this special day. Singles however, tend to order take-out or delivery. Eater states that pizza, wings and egg rolls dominate their orders. Do not forget about dessert. Chocolate reigns supreme on Valentine’s Day as 50% of consumers prefer some sort of cocoa treat as dessert.
This February 14th, take both singles and couples into consideration when planning your restaurant menu. Remember to incorporate a great experience for those who dine in and a carry-out option for those eating at home. As diners flock to restaurants this year, remember your customer’s needs and you will have a very successful Valentine’s Day.