Fourth of July

Fourth of July Food Trends

The Fourth of July is right around the corner, which means it is time to celebrate America’s birthday! Independence Day is commonly celebrated with food. Since most employers give their employees the day off, they are ready for the most relaxing summer day possible. Get your restaurant ready with food and drink that will draw customers in to celebrate the holiday.

Traditional Fourth of July Cuisine

When thinking about summer holidays and food, people tend to think of All-American classics. Backyards soon fill with celebrations of barbecue, picnic sides and icey cold beverages. In fact, customers generally pick the same foods to make every year based off of tradition. In a survey performed by Instantly, 34% of respondents stated they pick their food choices based off of tradition. What exactly are traditional Fourth of July foods? The list includes barbecued meats, potato salad, coleslaw, potato chips and apple pie. Traditional American flavors drive consumers’ food orders; serving these foods at your restaurant will surely draw a crowd.

Popular Food and Drink

People do not tend to argue on what foods they consider traditional American cuisine. However,  some consume certain All-American foods more commonly than others on July 4th. In the same Instantly survey, hamburgers drove the most sales as 43% of consumers choose to eat a hamburger on this holiday. Other common main dishes to order are barbecue chicken and shrimp. Traditional side dishes reigned supreme as customers consumed the most potato salad and corn on the cob.

After dinner, consumers stick to the All-American apple pie. Other common desserts include classic summer favorites such as fresh berry cobbler and root beer floats. For the customer who does not have to return to work the next day, many take the opportunity to drink more than the usual weeknight. Beer is a very common alcoholic drink among Americans, especially craft beer in Michigan. This year, however, customers are now gravitating towards a newly popular summer drink. According to Specialty Food News, Rose, a light red wine has grown in popularity by 53% this year. Rose is expected to be a heavy seller this Fourth of July, especially amongst the Millennial generation.

This Fourth of July, take into consideration what will draw a crowd to your restaurant this year. Driven by traditional American foods, customers will likely order popular American cuisines when dining out. This will continue through desserts and drinks as customers sit back, relax and enjoy the holiday while dining at your restaurant.

Memorial Day

Spend Memorial Day Out at Restaurants

Memorial Day is a day to celebrate our nation’s veterans and fallen soldiers. While many parades and events take place to commemorate this holiday, families often use this day to kick-off summer and usually do so with a backyard barbecue. While everyone loves a backyard barbecue, here are great ways to entice customers to your restaurant.

Service Our Military

As Memorial Day celebrates our country’s military, so should your restaurant! If you use any signage at your eatery, show that you are celebrating Memorial Day. Use language like, “thank you US military” or “honoring our nation’s military members” on your Memorial Day banners, special menu or coupons. In addition, entice military members by offering discounts or special promotions. Give active members or veterans with discounts or specials such as 10% off their bill or a free appetizer or dessert with valid ID. Military customers will love these promotions.

Bring the Memorial Day Barbecue to Customers

Most Americans receive this holiday off from work, so they may want a day off from cooking as well. Advertise to your customers that they should take the entire day off and leave the cooking to your restaurant; they may be more willing to choose you over the competition. As many consider Memorial Day the beginning of summer, they may want to enjoy the day outside if the weather is nice. Open up your patio if you have one so customers can enjoy the sun. Offer take-out and delivery as well so people can enjoy your restaurant’s food from their own backyard.

As Memorial Day approaches, consider how to bring customers to your restaurant. Advertise to military members by offering free or discounted food items when they show their ID. Show that you appreciate their efforts towards our nation by displaying your thanks in various signage. For those enjoying the day off, bring them in with delivery or take-out options and let them know to leave the cooking to you. This Memorial Day, your restaurant will shine among American consumers.