We live in a digital world where Americans can access almost anything on their phone. Ordering delivery? Order through the app. Forgot your credit card? Pay through the phone. Lost and need directions? Phone maps will get you to your destination. Americans love their phones, so businesses must adopt to digital advertising methods. People communicate electronically now more than ever and this trend will only increase, especially through social media. While print and electronic marketing is effective, consider using social media to increase your brand awareness.
First, sign up for an account and create a business page. Facebook, Twitter and Instagram are great tools to connect on social media. In addition, these accounts can update customers on new menu items, special promotions and various events happening at the restaurant. Customers can also review a business on Facebook. This is a great way to receive insights on your restaurant while keeping the customer engaged. Twitter and Instagram both have trending topics and use will likely increase the probability of visibility to the post. Replying to customers is important as well; this shows you care about their thoughts and will increase their likelihood of return to the restaurant.
Buying Ads on Social Media
Ads are also available for purchase on social media. Customers will see your page on the side of Facebook, or while scrolling through their news feed on Instagram. Wondering about connecting with customers immediately? Buy a filter on Snapchat. Through the filter, customers will engage themselves with the restaurant by incorporating their face with your logo or image. When the customer chooses to share it on their story, Snapchat users can view that picture (or “Snap”) and your advertisement for 24 hours. Click here to read about Taco Bell’s phenomenal Snapchat success story on Cinco de Mayo.
Other social media options include Pinterest, Google +, LinkedIn and YouTube. Play around and see what option will meet the needs of your restaurant and brand. Knowing your customers will be the best way to customize your use of social media. Just remember, when the public rarely looks up from their phones, maybe that is the best way to reach them.