Van Eerden hosted their fourth food show of the year, the Lansing Show, at the Lansing Center on Tuesday, August 22nd. The show highlighted various products from dozens of vendors which allowed customers from all over the state to see the latest and greatest items. With the utilization of great conversations and fantastic technology, this show might have been the greatest show yet!
As usual, preparation for the Lansing Show started months in advance, as soon as the previous show closed up. The marketing team planned various decisions, such as location, theme and layout far ahead of time. Next, the Van Eerden team choose new items, hot deals and showcased items. Finally, they booked hotel rooms and Van Eerden employees and vendors started to arrive to set up. The day before the show included lots of hustle and bustle as final preparations finished up.
The Lansing Show
Doors opened to vendors and employees at 6am to start preparing the food they decided to serve. As the doors opened to customers at 9am, the scent of fresh bacon, hot cookies, seared lamb filled the food show hall. Vendors had a plethora of food available to sample. There was something to taste for everyone of any diet.
With the assistance of the MealTicket software, the show provided more opportunity than ever. Vendors could check-in customers, order samples, book cases on the spot and show great deals on a handheld ipad. This made the show more interactive than ever and vendors and customers alike enjoyed the
opportunity. By the end of the day, the Lansing Show had more check-ins and cases booked than any show before it.
At the end of the day, customers, employees and vendors feel exhausted but excited at the same time. Each individual left the show with a success, be it cases booked, a great deal, or a profit earned. As Van Eerden employees packed up, they could only image the success they can create at the next food show.