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Lansing Show

Lansing Show- Van Eerden Fall Food Show 2017

Van Eerden hosted their fourth food show of the year, the Lansing Show, at the Lansing Center on Tuesday, August 22nd. The show highlighted various products from dozens of vendors which allowed customers from all over the state to see the latest and greatest items. With the utilization of great conversations and fantastic technology, this show might have been the greatest show yet!

As usual, preparation for the Lansing Show started months in advance, as soon as the previous show closed up. The marketing team planned various decisions, such as location, theme and layout far ahead of time. Next, the Van Eerden team choose new items, hot deals and showcased items. Finally, they booked hotel rooms and Van Eerden employees and vendors started to arrive to set up. The day before the show included lots of hustle and bustle as final preparations finished up.

The Lansing Show

Doors opened to vendors and employees at 6am to start preparing the food they decided to serve. As the doors opened to customers at 9am,  the scent of fresh bacon, hot cookies, seared lamb filled the food show hall. Vendors had a plethora of food available to sample. There was something to taste for everyone of any diet.

With the assistance of the MealTicket software, the show provided more opportunity than ever. Vendors could check-in customers, order samples, book cases on the spot and show great deals on a handheld ipad. This made the show more interactive than ever and vendors and customers alike enjoyed the

opportunity. By the end of the day, the Lansing Show had more check-ins and cases booked than any show before it.

At the end of the day, customers, employees and vendors feel exhausted but excited at the same time. Each individual left the show with a success, be it cases booked, a great deal, or a profit earned. As Van Eerden employees packed up, they could only image the success they can create at the next food show.

VE School Show

Van Eerden School Show 2017

On Friday, August 18th, Van Eerden hosted their annual School Show at the Suburban Collection Showplace in Novi. This event showcased the best products that meet school requirements. The days leading up to the event took lots of hard work, but employees felt the show went off without a hitch. Dozens of school lunch officials took the floor as many of Van Eerden’s vendors sold some of their best products.

The School Show

To start the day, members of the MOR schools attended a meeting held by some of the most knowledgeable school lunch distributors around. For three hours school officials got to learn more about school lunches. Topics included menu planning, changes to nutritional requirements and a recap about what is expected in school lunches in Michigan. The meeting featured several presentations that engaged and captivated the audience before they took the showplace floor.

After the meeting, the food show floor opened up to MOR school officials as well as other schools the company services. The food show floor filled with smells of potatoes, cookies, fresh produce and more. Vendors also had the opportunity to speak one on one with those creating the school lunches, providing them the chance to make sales on their items. School officials were able to taste some of the food showcased. In addition, they could take a few samples home with them to try later.

Overall, the show was a huge success. Vendors left happy as they made sales to sales representatives and school officials. School officials left confident, knowing they will make the right choice on what to serve the kids at lunch. Employees at Van Eerden left satisfied that the show was a huge success for everyone in attendance. Finally, school can start in a few weeks with the assurance that they will provide the best school lunches.

Van Eerden North Show

On April 25th, Van Eerden hosted the North Show Food Show at the Little River Casino in Manistee, Michigan. Just as Northern Michigan thrives this time of year, so did the North Show. With the conference center filled with customers, everyone at the show could feel the excitement in the air.

North Show WelcomeNorth Show Preparation

Preparation for the show began weeks in advance. In fact, as soon as the last show wrapped up, planning and preparation began for the North Show. With just a little over a month, so much had to get done. As the purchasing team worked negotiated with vendors to provide excellent deals for customers, the marketing team worked to secure a location, décor and door prizes. Before we knew it, the show was just days away and we were set for success.

The day before the show, many Van Eerden employees made the trip up to Manistee for final preparations. From the moment the doors opened, everyone worked hard to ensure the show would run smoothly. At about 6pm the night before the show, everyone called it a night and could not wait for the following day’s show.

The North ShowNorth Show Food

Many of the Van Eerden customers that attended the show are seasonal, meaning they are only open during the summer months. As the Michigan tourist season kicks off in May, these customers could not wait to see what the show had to offer. Vendors sampled products focused towards seasonal eats, as well as new and exciting products. Customers and vendors alike said that the show had more energy than any other show they had attended. Sales increased, excitement grew and every left ready for the summer season.

Still, two weeks later, everyone is seeing the success from the Van Eerden North Show. Orders continue to come in from “Hot Deals” put into place and shipping will start very soon. As customers open their shops this summer, they will remember what they sampled during the North Show, and share it with customers of their own. It is safe to say, the North Show was a success for all.

VE Spring Show

Van Eerden 2017 Spring Show

This year’s Van Eerden Spring Show was a huge success and an event to remember. With almost 1000 guests, over a hundred vendors and aisles of VE Spring Showfeatured food, the show was a hit. The show took place in Grand Rapid’s own DeVos Exhibition and Performance Hall. Since this show would be the biggest in Van Eerden history, we had to plan an even bigger and better event than ever before. As customers from all over the state walked the aisles, we knew we had a success on our hands.

Preparation began months in advance, almost as soon as the fall show was over in October. For 2017, we decided to have one big show instead of two smaller shows so we had to bring the wow factor. The decision to bring the spring show to Grand Rapids was easy, as we enjoy hosting customers in the city that started it all. Booking the hotel and exhibition hall was easy, deciding the theme and layout, not so much. As the time passed, the show came together and before we knew it we started set-up for the VIP party the night before.

VIP Party at the Spring Show

On March 7th, we transformed the ballroom into a “Party in the Park”. Decoration started as early as 9am and within a few hours the park was complete. Rustic tables, overhead string lights and music filled the ballroom as customers entered in their formal attire. Dinner options were plentiful. Multiple vendors served a variety of dishes including tuna tartare, smoked salmon, roasted chicken, colorful salads and more. For dessert, customers consumed anything from chocolate cake to boozy ice cream. Even at closing time, the park still buzzed with excitement. No one wanted the party to end.

The Spring Show Main Event

At 6am the trucks rolled in and set-up began. Vendors took their booths while employees started organizing the main market. This year’s show featured new software, presentations and aisles of food. As guests arrived, they saw a huge display of a market, featuring fresh fruits and vegetables and a variety of seafood. Since Van Eerden started as a produce food truck, the market theme fit. Our customers felt equally impressed. Nick Trahair, from AmericInn, states, “I was very impressed with your show.  Much like your company – it was organized and everyone had a great attitude and very helpful and welcoming”.

This Spring Show became more innovative with the inclusion of MealTicket. This new software allowed customers to register online, book items in advance and check-in electronically with vendors. Tracking the success of the show was easier as well. With live updates, sales reps could see which customers made purchases throughout the day.

Each hour the center stage hosted a variety of presentations, all regarding the latest trends in the food industry. Presentations included topics on incorporating eggs to an all-day menu, vegetables, healthy eating, the beverage revolution, new Asian cuisine and waste reduction. Each presentation lasted a half hour and left guests with many new ideas. In addition, customers could visit the Sweet Street food truck, or visit on of the many vendors to try their latest food items.

As the show came to a close, customers and vendors both could feel the success of the show. Once the customers left, we donated any leftover food to the Grand Rapids food bank. Although everyone felt exhausted, we knew we put on a successful event for everyone involved. As much work as the show is for all, we at Van Eerden are more than happy to see it unfold.

 

save the date

Save the Date for the Van Eerden Spring Show

Save the Date

Get great ideas and save money at the VE Spring Food Show on March 8th.  Register with your Van Eerden sales representative, and come to the DeVos Place in Grand Rapids, Michigan.  Save money while you have a great time.  Save the date and talk to your VE representative about the Spring Food Show on March 8th.