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Grand Rapids Local First

Proud Member of Grand Rapids Local First!

We joyfully announce our membership to the Grand Rapids division of Local First! Since first starting as a produce food truck back in 1920, we have always prided ourselves on local. Now, nearly 100 years later, we continue this commitment with our customers. In addition to our nationally-known products, we offer a wide-variety of local and Michigan-made products, helping out many local businesses.

Local First in Grand Rapids

Joining Local First, we are taking initiative in supporting the local Grand Rapids community. By supporting local business, the economy will grow and flourish. Now as a proud member of Local First, we have more opportunities to support the West Michigan area. We have always been proud to call West Michigan home; we are now a proud member of Local First as well!

Please visit the Local First website to learn more about this organization and their efforts in the community.

social media

The Impact of Social Media

We live in a digital world where Americans can access almost anything on their phone. Ordering delivery? Order through the app. Forgot your credit card? Pay through the phone. Lost and need directions? Phone maps will get you to your destination. Americans love their phones, so businesses must adopt to digital advertising methods. People communicate electronically now more than ever and this trend will only increase, especially through social media. While print and electronic marketing is effective, consider using social media to increase your brand awareness.

First, sign up for an account and create a business page. Facebook, Twitter and Instagram are great tools to connect on social media. In addition, these accounts can update customers on new menu items, special promotions and various events happening at the restaurant. Customers can also review a business on Facebook. This is a great way to receive insights on your restaurant while keeping the customer engaged. Twitter and Instagram both have trending topics and use will likely increase the probability of visibility to the post. Replying to customers is important as well; this shows you care about their thoughts and will increase their likelihood of return to the restaurant.

Buying Ads on Social Media

Ads are also available for purchase on social media. Customers will see your page on the side of Facebook, or while scrolling through their news feed on Instagram. Wondering about connecting with customers immediately? Buy a filter on Snapchat. Through the filter, customers will engage themselves with the restaurant by incorporating their face with your logo or image. When the customer chooses to share it on their story, Snapchat users can view that picture (or “Snap”) and your advertisement for 24 hours. Click here to read about Taco Bell’s phenomenal Snapchat success story on Cinco de Mayo.

Other social media options include Pinterest, Google +, LinkedIn and YouTube. Play around and see what option will meet the needs of your restaurant and brand. Knowing your customers will be the best way to customize your use of social media. Just remember, when the public rarely looks up from their phones, maybe that is the best way to reach them.