In a restaurant, a customer is one of the most important aspects of the operation. Without the customer, business fails to exist. Depending on your restaurant’s concept, you may experience a different type of customers. While the customer might experience a different atmosphere, the treatment they receive should stay consistent. The service a customer receives determines whether or not they will return to your eatery.
When new customers arrive, make sure they feel welcome immediately. Always ask a visitor if they have ever dined at your restaurant. This will help guide you in your experience with that customer. If the answer is no, make them want to come back. Share your knowledge of the restaurant and menu. When the customer knows more about where they spend money, they will feel more comfortable in doing so. Give suggestions based on your favorite menu item or special. Sometimes ordering can be daunting for new diners. Suggestions will help them feel at ease. Treat these new customers just as your regulars so they are more willing to return next time they eat out. To go above and beyond, suggest cool places to go if they are a visitor in the area.
If your restaurant has regulars, surely they are treated as royalty. Your regulars should be like family at the restaurant. You should remember their names as well as their favorite dishes. If these regular customers order the same dish every visit, ask if they would like their usual. You should still however, offer them something different that you think they would like. Since a regular customer brings in so much business, offer them something on the house a token of appreciation.
Complaining or Concerned Customers
Unfortunately, restaurants will always experience a few complaining customers. When this happens, just remember it is only temporary. To make the best of the situation, stay calm and listen to the customer. Understand and empathize what they say while taking responsibility upon whatever went wrong. Work with the customer to find the best solution for both of you. After resolving the situation, follow-up to make sure they leave satisfied. Finding a solution to a problem can sometimes result in a higher likelihood of return.
Take all customers seriously. Whether they are new to your restaurant, an old-timer, or have a concern, treat them all the same. Remember that great service accompanied with great food will leave a customer satisfied, increasing their likelihood of return.